This website is also availabe in your language:


German Brand Award 2021 granted to SCHMITZ


For the first time in our company history, SCHMITZ has been granted the German Brand Award 2021!

The German Brand Award is a competition organised by the German Brand Institute, an organisation aiming to strengthen brand management as a decisive success factor for companies in national and international competition. With the German Brand Award, the Institute presents one of the most important awards for German brands.

Along with our constantly evolving and revolutionising approach to our product range we have developed a redesigned visual identity with a clear vision towards the future.

The corporate design relaunch of the SCHMITZ brand with a redesign of the SCHMITZ logo – the bull has his tail forming the letter ‘S’ for SCHMITZ and has changed his walking direction, signifying: “forward instead of backward” – accompanied by a revised visual identity, further developed design elements in a concisely more modern and elegant look, high-quality photography with a focus on colours combined with black and white images, an honest and direct language, all this reflects our brand promise: 
A Sense of Confidence.